What We’re Thinking

With the new Federal Trade Commission Click-to-Cancel rule set to go into effect in Spring 2025, businesses will be required to make it as easy for consumers to cancel a subscription as it is to subscribe in the first place.

It’s a challenging time for many across America, especially those of us who work to serve the greater good through purpose-driven nonprofits.

With the election now less than a week away, not only is there uncertainty about the outcome, there is also uncertainty about what may happen in the days, weeks, and months to follow.

Starting October 29, Meta will implement a week-long period of ad restrictions for content relating to elections, politics, and social issues. These restrictions could also have an impact on nonprofit fundraising and engagement campaigns,

All promotion, marketing and communications efforts are designed to increase your value proposition and spur positive action.

In a crowded time for fundraising, the clearer your campaign is, the stronger your results are likely to be.

As the fall and year-end fundraising season heats up, mailboxes and in-boxes will become increasingly filled with appeals for support...

Need some inspiration for how to approach growth in the coming year? Here’s a crowd-sourced list from public media stations nationwide:

Whether it's people who come to your site with the express purpose of making a donation, or those who initially come for other content, your donate button is key to ensuring maximum site conversions.

Are you paying attention to your monthly donors?

While the reasons donors give intertwine and overlap, generally, a door will lead with thinking about either their own good or the good of others.

Direct response fundraising demands time and resources, which means it's important to be as targeted and efficient as you possibly can to maximize your results.

Three elements every effective fundraising initiative includes:

Focus on your most loyal donors by asking them…

When fundraising is tough and budgets are tight, it’s tempting to think about curtailing some efforts, considering waiting it out, or accepting the “flat is the new growth” mantra.

Your case for giving is everything, especially in times of tight donor budgets and significant competition. Here are 10 simple steps to build a more powerful, engaging, inspiring case to craft compelling copy, themes, and campaigns.

Summer is a great time for planning. This small investment of time will pay off in stronger results and reduced team stress. Here’s four steps to success:

Every effective fundraising appeal includes these three things:

It’s time to set plans in motion for what will undoubtedly be an extremely crowded fall and year-end fundraising season.

Especially at budget year-end, when organizations find themselves in the position of not meeting goal, it's tempting to bring the situation to the public in an effort to inspire greater giving.

Especially in times like this, when it is challenging to attract new donors, tracking your retention rate (how many donors return year over year) is essential.

Chances are, your goals for the coming fiscal year are even steeper than before. In a well-run program, there are really only two ways to increase revenue.

It’s the height of budget season for many nonprofit organizations. For fundraisers, it’s a crucial time of year for setting up the future success of our programs.

As donor participation continues to shrink nationwide, it’s vital that you remain relentlessly connected to your donors and prospects.

This year’s election looms large. With budget planning in process at many organizations, there may be concerns that giving to political campaigns will divert dollars from nonprofit giving in Q4