Competition Can Be Good

It’s time to set plans in motion for what will undoubtedly be an extremely crowded fall and year-end fundraising season. Mail boxes and in-boxes will become increasingly filled with appeals for support – including yours.

Sometimes it might seem like a better idea to stay out of the fray and save your efforts for a time when you'll stand out and face less competition.  

It doesn't work that way.

There's a reason everyone is in.  This fall, the election will raise the profile of the power of donations. And a year-end, the season of giving that’s been created makes the pie of dollars and donors larger... which means you'll always raise more money when you ask for support in key opportunity times like this compared to the rest of the year.

Of course, you're not going to win over every donor in this highly competitive field. No one will.  But if you're not in the game, you WILL miss out on your greatest opportunity of the year.