EIGHT STEPS TO BUILDING A POWERFUL CASE

Your case for giving is everything, especially in times of tight donor budgets and significant competition. Here are 10 simple steps to build a more powerful, engaging, inspiring case to craft compelling copy, themes, and campaigns.

1)       List 20 words that feel descriptive about your organization

2)       List 7 shared values between donors and your organization

3)       Describe your supporters using short 3-5 word descriptions

4)       List 5 words you want people to feel as donors

5)       List recent accomplishments you wish to share with donors

6)       List things increased donor support will allow you to accomplish next

7)       List your new plans and projects for the coming year

8)       List success stories you can use to help donors understand their impact