INSPIRATION FOR GROWTH

Need some inspiration for how to approach growth in the coming year? Here’s a crowd-sourced list from public media stations nationwide:

Focus on major gifts | More donor engagement | Automate prospect e-mails | Focus on sustainers | Expand mid-level program | Text more | More aggressive lapsed initiatives | Diversify funding sources | Add digital and traditional advertising | Upgrade sustainers | Test donation forms | Develop a prospect management program | Explore canvassing | Integrate membership, mid-level, and major gifts programs | Convert sustainers to EFT | Launch virtual events | Develop new membership clubs | Increase additional gift appeals

The best way to add new efforts to your program sustainably is to consider a wide variety of initiatives and actions. Then select one or two that have the greatest likelihood to pay off for you, AND that you have the capacity to execute.