Why. How. Now.

Written By Ali Chinn

Three elements every effective fundraising initiative includes:

  • Why support is important.

  • How to make your gift. (This includes how much to give.)

  • When to do it. NOW. 

Before you launch a campaign, match this checklist up with your fundraising materials. 

  • Is your case for "why" compelling? 

  • Is your description of "how" clear and concise? 

  • Is your sense of "now" strong and directive?

WHY. HOW. NOW. This will make your appeals stronger.

Ali Chinn
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