CLARITY MATTERS

In a crowded time for fundraising, the clearer your campaign is, the stronger your results are likely to be.

Many of the most successful fundraising campaigns:

1) Lay out a specific goal

2) Set a deadline for achieving it

3) Ask prospective donors for a specific amount

4) Share what has been accomplished so far

These techniques work because people can be highly motivated by a specific picture of how their participation makes a difference.

Sometimes it’s tough to be definitive because there is always the risk of failure. But when you shy away from these powerful tactics, you also risk not achieving your full campaign potential.