STAY IN THE GAME

As the fall and year-end fundraising season heats up, mail boxes and in-boxes will become increasingly filled with appeals for support – especially in this contentious election year.

Sometimes it might seem like a better idea to stay out of the fray and save your efforts for a time when you'll stand out and face less competition.  

It doesn't work that way.

There's a reason everyone is in. First, political giving seasons are good for overall nonprofit response. Then, as we move closer to the New Year, our culture of giving works to boost your results. You will always raise more money in November and December than you will in January and February.

Of course, you won’t win over every donor in this highly competitive field. No one will.  But if you're not in the game, you will miss out on your greatest opportunity to garner support all year long.