FOUR TACTICS TO GROW REVENUE IN CHALLENGING TIMES
Focus on your most loyal donors by asking them to give again in additional gift campaigns. You should be asking at least three or four times a year.
Boost your efforts to retain and attract new monthly donors to keep your retention rate as high as possible.
Focus on upgrading your mid-level donors, people giving between $500 and $999. Many are ready and able to increase their investment. This does not require a gift officer, simply a well-crafted direct mail campaign.
Build out new engagement tactics. Making the most of the first three tactics relies on authentic communication that treats donors with recognition and insider status. There are so many ways relationships can be built and nurtured between organizations and donors. Commit to connecting with donors multiple times a year, and to responding to their feedback.