Six to-dos for strong donate buttons
Whether it's people who come to your site with the express purpose of making a donation, or those who initially come for other content, your donate button is key to ensuring maximum site conversions.
Here are six quick "to-do's" for maximum donation button effectiveness:
It's a different, higher-profile color than the navigation and header
It's usually placed in the upper right corner
It has visual room to breathe
It's larger than the surrounding navigation
The font is both larger and distinct to the content around it
It persists on each page throughout the site
Simple design tactics like this will improve your response. And, if you have the capacity to test, see what language works best. (Donate, Donate Now, Contribute, Give Now, Make a Gift, etc.)