STAY TOP OF MIND

As donor participation continues to shrink nationwide, it’s vital that you remain relentlessly connected to your donors and prospects.

• With a phone call in the middle of the year just to say thanks.

•  With a postcard that recognizes them for helping you achieve a milestone.

•  With an open house, a lecture, a special event that invites them in for a peek and a conversation.

• With a survey or focus group that asks them what they think.

•  With a quarterly newsletter, a weekly e-news bulletin, a blog they want to bookmark, a facebook page they want to follow –content you share that generates buzz and starts conversations.

Take advantage of every opportunity you have to get in front of people, make sure you're top of mind, and ensure your donors and prospects expect (and maybe even anxiously await) your next fundraising appeal.