MONTHLY DONORS

Are you paying attention to your monthly donors? While we often tell them to “set it and forget it,” that’s the opposite of how we should approach these important donors.

Especially now, with fewer new donors supporting nonprofit organizations, paying attention to the health (and growth) of your monthly donor file is essential.

Whether a monthly donor is hyper-connected to your mission, or whether their way of supporting your organization is based on convenience, these key donors demand serious attention.

Now is a great time to audit and expand your plans for thanking them, staying connected with them, asking them for additional support, recapturing them when their payment method fails, and overall, ensuring that they know their regular support makes a powerful difference.

Your efforts will pay off.