ARE YOU ASKING THE RIGHT PEOPLE TO SUPPORT YOUR CAUSE?

Direct response fundraising demands time and resources, which means it's important to be as targeted and efficient as you possibly can to maximize your results.

Here are three tips to keep you on the right track.

1) The person who just gave is the person most likely to give again. Don't exclude recent donors from your next appeal.

2) People who are already donors to other organizations are more likely to also choose yours. Find ways to approach these people through list exchanges with other nonprofits for example.

3) Wealth alone does not indicate donor potential. That list of rich people your board member just handed you will rarely pay off without a personal approach. Even amongst the wealthy, you still must seek out those who donate regularly to other nonprofits AND who have the potential to care about your organization.