ASK BOLDLY

When bold fundraising is required (and that is now), it’s important to consider the nuances of your word choices and grammatical approach.

For example, a question in a fundraising appeal may feel like a more personal approach, however, it can be risky. It can weaken the strength of your appeal because it might simply be answered with "no," which effectively ends your chances.

The purpose of your fundraising appeal is not to ponder "why give?" It's to provide answers... to radiate certainty and reassurance... to declare value and impact... and ultimately, to inspire a gift. 

Is today the day to make your contribution?
Vs.
Make your contribution today.

Did you know that our organization provides critical solutions?
Vs.
Our organization provides critical solutions.

Why not make your gift right now?
Vs.
Make your gift right now. 

Questions invite discussion. Answers invite action.