Plan for growth

January 8, 2013

Chances are, your goals for the coming year are even steeper than before.  In a well-run program, there are really... View Article

Back to work!

January 2, 2013

As we begin anew, it’s a great time to remember that the foundation of the year-end fundraising you just completed,... View Article

Beyond our limits

December 12, 2012

 “Limitations force you to find the essence of what you want to say.” — Julie Taymor  It’s the rare nonprofit... View Article

Our goals

September 27, 2012

I just set a goal. We might not reach it. But that’s OK, because I think this goal has the... View Article

Tracking your program

September 12, 2012

Seth Godin recently posted about what we choose to track. Whether it’s things like open rates, click-through rates and response... View Article

Decisions… decisions…

September 10, 2012

As we head into the busy fall season, the need for decision-making can sometimes seem endless. Instead of blindly throwing... View Article


September 4, 2012

Back to school. Back to work. It’s time to tune in as the lazy days of summer wane.   For so... View Article

Splash of the week

August 20, 2012

Thank goodness we had another worthwhile television event to distract us after the Olympics. Shark Week! This year marks the... View Article

Renew your renewals

July 23, 2012

Your renewing supporters provide you with reliable, low-cost revenue that helps your organization thrive. The added bonus of a solid... View Article