The big post-election unsubscribe…
November 7, 2016With so much e-noise in this election year, it’s been extremely difficult to discern which messages and techniques are testing... View Article
10 ways to make a better donation page
May 17, 2016Donation pages tend to be a set-it-and-forget-it type of activity. Yet your donation page is arguably one of the most... View Article
Still kicking: E-newsletters can work for you
May 5, 2016Email newsletters have taken a lot of flak in recent years. As they’ve proliferated, open and click rates have tended... View Article
Follow the money: Learning from political emails
April 27, 2016Political campaigns do a lot of the heavy lifting when it comes to testing the success of email. They have... View Article
Donors are old
October 12, 2015Last week we spotted this tweet from an organization: “the avg age of those giving in a recent online fund... View Article
How much is too much?
February 6, 2015E-fundraising generally doesn’t have the staying power, passion quotient, or personal energy achieved with more traditional fundraising techniques like direct... View Article
This… not that
February 5, 2015It’s this: What might you be interested in? Not: What do I want you to know? In today’s cluttered media... View Article
From email to engagement
February 4, 2015Your donor or prospect may have said “yes!” when they signed up to receive emails from your organization. But to... View Article
10 tips for effective e-fundraising
February 3, 20151) Keep it simple 2) Employ short, bold, passionate copy, no more than three or four lines per paragraph 3)... View Article
Online giving is for old people
August 4, 2014A study out last week found that older donors are now just as likely to contribute online as younger donors.... View Article