The big post-election unsubscribe…
November 7, 2016With so much e-noise in this election year, it’s been extremely difficult to discern which messages and techniques are testing... View Article
With so much e-noise in this election year, it’s been extremely difficult to discern which messages and techniques are testing... View Article
Donation pages tend to be a set-it-and-forget-it type of activity. Yet your donation page is arguably one of the most... View Article
Email newsletters have taken a lot of flak in recent years. As they’ve proliferated, open and click rates have tended... View Article
Political campaigns do a lot of the heavy lifting when it comes to testing the success of email. They have... View Article
Last week we spotted this tweet from an organization: “the avg age of those giving in a recent online fund... View Article
E-fundraising generally doesn’t have the staying power, passion quotient, or personal energy achieved with more traditional fundraising techniques like direct... View Article
It’s this: What might you be interested in? Not: What do I want you to know? In today’s cluttered media... View Article
Your donor or prospect may have said “yes!” when they signed up to receive emails from your organization. But to... View Article
1) Keep it simple 2) Employ short, bold, passionate copy, no more than three or four lines per paragraph 3)... View Article
A study out last week found that older donors are now just as likely to contribute online as younger donors.... View Article