Go for it!

November 6, 2012

No matter which side you’re on today, if you took our advice and signed up to receive some campaign communications,... View Article

Happy doesn’t sell

November 2, 2012

Most of us want to be happy.  But when it comes to fundraising, happy doesn’t sell. Effective fundraising is built... View Article

On Sustainers: Part 3

October 30, 2012

Yep! Sustainers really are great. And now you want all your supporters to be sustainers, right?  Well, that’s just a... View Article


October 17, 2012

Incentives, benefits and deadlines are all valuable tools we have at our disposal to help raise more money. But be... View Article

Show… don’t tell

October 11, 2012

This is the time of year when newsletters and reports arrive in mailboxes as proof of performance in advance of... View Article

Your punctuation

September 25, 2012

  Yesterday was National Punctuation Day!  While the discovery came too late for a timely post, we couldn’t resist a... View Article

Your competition

September 6, 2012

It’s a wonderful thing to be a part of a community of nonprofit organizations making extraordinary things happen. But when... View Article

Show… don’t tell

August 28, 2012

Flipping through a magazine yesterday, I ran across an intro letter that included a big, bold, colored line in all... View Article