The friendship lens
March 4, 2013All promotion, marketing and communications efforts are designed to increase your value proposition and spur positive action. They’re based on... View Article
All promotion, marketing and communications efforts are designed to increase your value proposition and spur positive action. They’re based on... View Article
Action follows confidence. … Confidence that you have a solution. … Confidence that the success of your solution... View Article
No matter how many people your direct mail, e-appeal, or on-air campaign reaches – to be effective, it must focus... View Article
…that every effective fundraising appeal has.1) AUTHENTICITYIt fully exudes your organization, never pretending to be something else.2) AUTHORITYIt’s confident and... View Article
When it comes to copy that persuades, small words can have a big impact. Version 1: “Contribute now because we... View Article
This article about the Obama campaign‘s email strategy gives us the thrill of a peek at their top performing subject... View Article
Many fundraising appeals are peppered with the word “if.” If you contribute today, you’ll feel great knowing you did a... View Article
When bold fundraising is required (and that is now), a question can be a risky proposition. It can weaken the... View Article
Some interesting insights in this New York Times interview with uber-researcher Jen Chang. Among other ideas, she lays out words... View Article
Earlier this week, at the age of 103, celebrated modernist composer Elliott Carter left his place in the world. He... View Article