Plan for the year ahead

November 19, 2014

With year-end campaigns ready to launch, it’s time to turn your strategic thinking towards the year to come. The LKA... View Article

Ask the right people

October 22, 2014

Direct response fundraising is expensive, which means it’s important to be as targeted and efficient as you possibly can to... View Article

Millennial Investors

October 17, 2014

NPR has launched a series on Millennials in America. This week’s report focuses on how the Millennial cohort donates differently.... View Article

Technique vs. message

October 6, 2014

In direct response fundraising, technique is king. What’s the best gift ladder? Which offer brings in the most donations? Is... View Article

Help us out!

September 30, 2014

We’ve had a shortfall… we’ve fallen behind… please help us out…. When organizations find themselves in the position of not... View Article

Cautious about gimmicks

September 15, 2014

How can we make it bolder… bigger… splashier… clever… funny… eye-catching? Gimmicks, stunts and incentives can play an important role... View Article

Mail still matters

August 8, 2014

Not only did we recently learn that older donors are now using online technology to make contributions at the same... View Article

Ask more online

July 30, 2014

Even though direct mail still eclipses most e-fundraising in terms of response rates and net dollars raised, e-fundraising can have... View Article

Embrace the future

May 12, 2014

Target Analytics’ newest Direct Marketing Index is out. Here’s how it looks: New donors are down another 3.2%, continuing a... View Article