Innovation V. Execution

April 28, 2015

What gets the buzz: INNOVATION What builds the strongest programs: EXECUTION Of course we need innovators to push the boundaries... View Article

Invest within

April 13, 2015

The healthiest organizations keep more donors in the fold year after year. Retention is higher. Fundraising costs are lower. Growth... View Article

A strategy for “tippers”

April 6, 2015

Whether it’s text-to-give… acquisition mail… or the telemarketer or door-to-door canvasser receiving that easy “go away” donation… tippers (donors giving... View Article

How much is too much?

February 6, 2015

E-fundraising generally doesn’t have the staying power, passion quotient, or personal energy achieved with more traditional fundraising techniques like direct... View Article

How to test

January 28, 2015

When it comes to direct mail, a failed test can be costly. And the most exciting test of all –... View Article

Testing matters

January 26, 2015

To bring a brand new supporter into an organization is one of the most difficult and costly fundraising activities, particularly... View Article