Innovation V. Execution
April 28, 2015What gets the buzz: INNOVATION What builds the strongest programs: EXECUTION Of course we need innovators to push the boundaries... View Article
What gets the buzz: INNOVATION What builds the strongest programs: EXECUTION Of course we need innovators to push the boundaries... View Article
A fiscal year-end campaign can be a powerful tool in your fundraising toolbox. Yet it can sometimes be a challenge... View Article
The healthiest organizations keep more donors in the fold year after year. Retention is higher. Fundraising costs are lower. Growth... View Article
Whether it’s text-to-give… acquisition mail… or the telemarketer or door-to-door canvasser receiving that easy “go away” donation… tippers (donors giving... View Article
Stunts can be fun – those big, bold techniques we dream up to make a campaign pop… to make it... View Article
E-fundraising generally doesn’t have the staying power, passion quotient, or personal energy achieved with more traditional fundraising techniques like direct... View Article
1) Keep it simple 2) Employ short, bold, passionate copy, no more than three or four lines per paragraph 3)... View Article
When it comes to direct mail, a failed test can be costly. And the most exciting test of all –... View Article
To bring a brand new supporter into an organization is one of the most difficult and costly fundraising activities, particularly... View Article
Say it quickly… cut the copy… no more than one page… we don’t “like” long letters…. Like them or not,... View Article