Innovation V. Execution
April 28, 2015What gets the buzz: INNOVATION What builds the strongest programs: EXECUTION Of course we need innovators to push the boundaries... View Article
Bring it home: Fiscal year-end campaigns
April 22, 2015A fiscal year-end campaign can be a powerful tool in your fundraising toolbox. Yet it can sometimes be a challenge... View Article
Invest within
April 13, 2015The healthiest organizations keep more donors in the fold year after year. Retention is higher. Fundraising costs are lower. Growth... View Article
A strategy for “tippers”
April 6, 2015Whether it’s text-to-give… acquisition mail… or the telemarketer or door-to-door canvasser receiving that easy “go away” donation… tippers (donors giving... View Article
Hard work is what it’s all about
March 16, 2015Stunts can be fun – those big, bold techniques we dream up to make a campaign pop… to make it... View Article
How much is too much?
February 6, 2015E-fundraising generally doesn’t have the staying power, passion quotient, or personal energy achieved with more traditional fundraising techniques like direct... View Article
10 tips for effective e-fundraising
February 3, 20151) Keep it simple 2) Employ short, bold, passionate copy, no more than three or four lines per paragraph 3)... View Article
How to test
January 28, 2015When it comes to direct mail, a failed test can be costly. And the most exciting test of all –... View Article
Testing matters
January 26, 2015To bring a brand new supporter into an organization is one of the most difficult and costly fundraising activities, particularly... View Article
The case for long letters
November 25, 2014Say it quickly… cut the copy… no more than one page… we don’t “like” long letters…. Like them or not,... View Article