Unsubscribes made easy
March 27, 2018By now we all know that monthly giving is THE THING – delivering higher retention rates and greater overall revenue... View Article
Us V. You
January 8, 2018Last week, thank you notes from organizations far and wide arrived in mailboxes and in-boxes. It’s a keen reminder that... View Article
Insanely impressive
November 30, 2017With Giving Tuesday under our belts (early tallies show up to a 30% increase over last year), and the season... View Article
Respond and react
February 3, 2017No matter whether buckets of money are being sent your way, or whether meeting goals is a challenge right now,... View Article
Connect with email
January 12, 2017Donors with email addresses on your file will give more on average and will stay with you longer. Yet many... View Article
Appreciation… love… and a little cuteness
February 10, 2015Whether you’re a lover of the mushy Valentine… or whether you’d rather see the day pass by unnoticed… people still... View Article
Budgets: Between the appeals
April 15, 2014As a fundraiser, your job is not just to ask for the money, it’s also to keep the money once... View Article
Prepare to please
February 17, 2014Organizations can raise big money with fundraising stunts around holidays, like the delivery of Valentine’s flowers for example. It can... View Article
Saying thanks matters
January 12, 2014In the week that followed the New Year, I received just one email from one organization thanking me for my... View Article
What your supporters really think
September 16, 2013One of the best things you can do before you begin to craft your next campaign is pick up the... View Article