Your mission & your communications
May 28, 2013Whether it’s visionary or practical, casual or formal, your mission statement is important. It represents your principles and is the... View Article
The question of absence
April 15, 2013With an all-consuming office move just completed, we’ve been away from writing for a while, which got us thinking about... View Article
The friendship lens
March 4, 2013All promotion, marketing and communications efforts are designed to increase your value proposition and spur positive action. They’re based on... View Article
When controversy strikes
December 4, 2012Information flows openly and quickly. Controversy can strike in moments. Nonprofit organizations are particularly at risk for scrutiny, as they... View Article
Power to the people…
October 15, 2012As you embark on your next campaign, here’s a way to focus your thinking on the people you plan to... View Article
More on those e-newsletters…
August 30, 2012One of our readers wrote and asked what this meant: “Think about your e-news as the place where you celebrate... View Article
Sizzling e-newsletters part II
August 24, 2012How do you know if you’re providing amazing content? Track your open rate. If it’s steady or increasing, you’re probably... View Article
The view from here
August 7, 2012This time of year, many of us travel elsewhere to seek a different view or experience. When it comes to... View Article
Lessons from Ikea
July 2, 2012Sleek. Simple. Inexpensive. That’s why we shop there. Ikea knows it. And they’re brilliant at reminding us that they know... View Article
Fun with politics
June 14, 2012It’s Flag Day. And the drama of the election season is heating up. Here’s how you can tap into some... View Article