Five ways to connect better

July 8, 2014

Whether passionate or urgent… blunt or gentle… donor communications that perform best are communications that connect. Here are five quick... View Article

Be something

May 2, 2014

Today we’re interested in a recent study that found that kids are more likely to help if they’re asked to... View Article

Say it how they see it

March 25, 2014

Whether its someone’s first engagement with your organization, or whether they’ve been interacting with you for years, every element of... View Article

Better Emails

February 27, 2014

Just out today – LKA’s newest toolkit with a focus on enhancing your e-fundraising and e-communications. Check it out here:... View Article

Prepare to please

February 17, 2014

Organizations can raise big money with fundraising stunts around holidays, like the delivery of Valentine’s flowers for example. It can... View Article

Your mind’s eye

October 8, 2013

One of my favorite places is a small wildlife refuge not far from my home.  It’s closed because of the... View Article

In the line of fire

June 11, 2013

Yesterday, the Tampa Bay Times published a list of America’s 50 worst charities. These are organizations that dedicate 10% –... View Article

The next generation

June 5, 2013

Over the past decade or so, the idea that generations respond differently to language and technique has become widely accepted.... View Article