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March 27, 2018By now we all know that monthly giving is THE THING – delivering higher retention rates and greater overall revenue... View Article
By now we all know that monthly giving is THE THING – delivering higher retention rates and greater overall revenue... View Article
With Giving Tuesday under our belts (early tallies show up to a 30% increase over last year), and the season... View Article
If you follow political news, it’s likely that yesterday’s searing Los Angeles Times editorial showed up in your social media... View Article
Next time someone suggests, “let’s create a viral fundraising campaign,” you might want to tell them to think twice –... View Article
Word is out over the past week that the splashy ALS Ice Bucket Challenge of 2016 – the incredibly viral... View Article
Regardless of your personal political persuasion, one lesson we can learn from big political campaigns and organizations that regularly respond... View Article
When it comes to acquisition and lapsed mail, the typical strategic approach is to define a control package, then test... View Article
Most email systems today allow for easy creation, management and analysis of tests. Launching test elements is a healthy business... View Article