September 17, 2012

More thoughts on last week’s tracking conversation….If you were to pick just one metric to measure both your fundraising techniques... View Article

Tracking your program

September 12, 2012

Seth Godin recently posted about what we choose to track. Whether it’s things like open rates, click-through rates and response... View Article

Decisions… decisions…

September 10, 2012

As we head into the busy fall season, the need for decision-making can sometimes seem endless. Instead of blindly throwing... View Article

Your competition

September 6, 2012

It’s a wonderful thing to be a part of a community of nonprofit organizations making extraordinary things happen. But when... View Article


September 4, 2012

Back to school. Back to work. It’s time to tune in as the lazy days of summer wane.   For so... View Article

Asking matters

August 31, 2012

  Last night, I completed the third book in the Hunger Games series.  Definitely not my cup of tea. Yet,... View Article

Show… don’t tell

August 28, 2012

Flipping through a magazine yesterday, I ran across an intro letter that included a big, bold, colored line in all... View Article

Make your e-news sizzle

August 23, 2012

Your e-newsletter is not free.  Nor is it the “free” place for everyone in your organization to promote their own... View Article