Out of sight, not out of mind

July 12, 2021

The world is opening up again, which means that many people are psychologically ready to put the pandemic in the rearview mirror. As we all get more active, more social, and begin to travel again, your organization may not be the priority it was during our time of crisis.

That said, some valuable lessons were learned during the pandemic that are worth continuing to keep your supporters close in these “new normal” times or in a future time of challenge.

  • Transparency matters. Whether it’s publicly owning an organizational misstep or ensuring that you always use open, honest, community-minded fundraising techniques, your donors will respond more positively to an authentic organization.
  • People want to be helpful. Your cause still gives them a way to do that. Your cause still matters to your community. Never stop communicating and finding new ways to share the impact that you make every day.
  • When the stakes are high, you can count on your donors. Organizations that prioritized connecting with their donors all through the pandemic either maintained or increased participation in an incredibly uncertain time. Don’t stop fundraising.

It’s important to keep in mind that no matter what’s happening in the world, your donors want to hear from you and want to be part of making it a better place.