A fresh message for the New Year

January 3, 2019

A new year means it’s time to take a fresh look at your fundraising and communications.

As the astute T.S. Eliot wrote, “For last year’s words belong to last year’s language and next year’s words await another voice.”

Especially in times of political and social disruption, the words, ideas, and concepts most likely to connect with people are apt to change often.

Pay attention to how people are speaking in the news and popular culture.

Review your standard, ongoing campaigns. Make sure they’re fresh and up to date.

Dig out the thesaurus!

Stay relevant. Stay essential.

Stay on your donors’ “worth supporting” list.