What did you learn?

HAPPY NEW YEAR!

Making personal year-end donations gives fundraisers a unique opportunity to observe and learn – from the good and the less-than-perfect (organizations still using shopping cart applications for donations… clunky or difficult-to-navigate forms… hard-to-find donate buttons… unclear confirmation processes….)

Here are three techniques we thought were particularly effective:

Audubon’s non-distracting, but powerful image reminder of why you’re giving –

Sierra Club’s positive, eye-catching monthly giving pitch –

Public radio station WAMU”s encouragement to extend your impact –

No doubt you spotted some great techniques of your own.

Now, it’s important to commit to enhancing your online giving experience to be prepared to secure even more donations in the months and year ahead.