Evolution is essential

August 6, 2015

We love this quote:

Every writer has only one story to tell, and he has to find a way of telling it until the meaning becomes clearer and clearer, until the story becomes at once more narrow and larger, more and more precise and more reverberating.” — James Baldwin, American novelist, essayist, playwright, poet and social critic

Substitute “organization” for “writer,” because chances are your core services have been fundamentally the same for years or even decades, but the story you tell and the way you connect with the world around you – it’s constantly evolving – or at least it should be.

This isn’t just about change for change’s sake. It’s about an evolution that deepens, builds and refreshes. It’s about a a thoughtful process that demands reflection on the inner workings of your organization and the complex values of your community of supporters.

Success demands two essential ingredients: institutional memory and vision.

You must be intensely aware of where you’ve been and have a strong compass pointed towards the future. Plus you must not be afraid to create, test, revise, and put new ideas out into the world.