What gets the buzz: INNOVATION
What builds the strongest programs: EXECUTION
Of course we need innovators to push the boundaries and move the world forward. But if you work inside an organization, the vast majority of your focus should actually be on execution of best practices.
Build an even stronger case… Get your mail out on time… Collect more relevant and accurate donor data… Improve service to your donors… Make your acknowledgement program more memorable and heartfelt….
This isn’t the sexy stuff, but it is the foundation of a great program, without which innovation has little to stand on and slim chance of achieving success.