This… not that

February 5, 2015

It’s this: What might you be interested in?

Not: What do I want you to know?

In today’s cluttered media world, consider that you have on average, about five seconds or less to “make me care.” If you don’t, I’m gone.

The most effective strategy is to put yourself in the recipient’s place and share content or information that they are most likely to care about. Be a conduit to their needs, hopes, challenges, desires and interests.

Meet them where they are and you will find greater success.