Appreciation… love… and a little cuteness

February 10, 2015

Whether you’re a lover of the mushy Valentine… or whether you’d rather see the day pass by unnoticed… people still like to be appreciated and thanked.

Valentine’s Day is a great excuse to give your donors a little extra love. And it doesn’t have to cost a lot or be fancy.

  • Send a short appreciation email to your supporters on Valentine’s morning to greet them as they wake up and check in online.
  • Post a fun photo and message on social media about how much you love your supporters.
  • Better yet, on Friday, make a pledge to surprise some of your long-time – or brand new – donors with a phone call letting them know how much of a difference their support makes.

Need more inspiration? Check out the way that public radio station KPCC has gone all-out for Valentine’s Day with #KPCCLove – including a haiku contest, giveaways, shareable valentines, a trivia event and more. Here’s the link.

Not only are they sharing the love, but they’re also building engagement and collecting email addresses from fans and potential donors at the same time.

Way to go with the cuteness factor!