Cautious about gimmicks

September 15, 2014

How can we make it bolder… bigger… splashier… clever… funny… eye-catching?

Gimmicks, stunts and incentives can play an important role in fundraising and marketing – making your campaign pop – getting more people to take immediate action.

But if this is the first question you ask when developing a campaign, you’re headed towards a problem.

Gimmicks tease. Strong, passionate, mission-oriented appeals inspire.

Gimmicks are the what. Your purpose is the why.

While the what may be the tipping point in a donor’s initial participation, the why is the reason they stick with you for the long-term.

Never lose the why inside the frenzy of the now.