Be something

May 2, 2014

Today we’re interested in a recent study that found that kids are more likely to help if they’re asked to “Please be a helper” rather than to “Please help me.”

We believe this idea has potential in fundraising. Consider:

Please support us with a gift. VS Be a supporter. Please give now.

Please help us with a contribution. VS Be a helper. Contribute today.

Not only does the “be something” language have a stronger and more determined rhythm, but it also places the focus of the appeal squarely on the person you’re speaking to, rather than on you and your organization. It helps that person satisfy their own needs through participation, which is always a more powerful place to begin a relationship.