Great campaigns…

March 21, 2014

…are simple. They tell one story powerfully and well.

…are confident. They know what they want and ask for it clearly and boldly.

…are different. They have a spark that’s found nowhere else.

…are daring. They go for it fully.

… get launched. They are proudly put out into the world.

Begin with a smart idea. Finish with good design. Understand that with courageous action comes the risk of failure. And always keep your eyes firmly fixed on the possibilities.