…are simple. They tell one story powerfully and well.
…are confident. They know what they want and ask for it clearly and boldly.
…are different. They have a spark that’s found nowhere else.
…are daring. They go for it fully.
… get launched. They are proudly put out into the world.
Begin with a smart idea. Finish with good design. Understand that with courageous action comes the risk of failure. And always keep your eyes firmly fixed on the possibilities.