It’s the rare instance when a brand stands completely alone. More often than not, we make use of the wider world – of people, places and ideas – to define what we do and who we are.
Check out how Microsoft/Bing laid claim to this set of powerful women to define their own values.
Then spend some time thinking about where the strongest connections lie between your organization, your constituents, and the world around us.
How does it best intersect with what you stand for?