The end

November 6, 2013

Successful fundraising, marketing and PR pitches have one thing in common: FOCUS.

Here’s a simple trick to help you build a focused story.

1) Get out a piece of paper. 
2) Write “The End” on it.
3) Just above “The End,” write your final sentence – your story’s defining idea.

Now, begin your story, and point everything you write towards that end.Stay focused!