Say it again

June 26, 2013

Great fundraising spins your story in a multitude of ways across the year. 

But the foundation of true effectiveness is repetition. 

Repetition of ideas. Repetition of phrases and slogans. Repetition of techniques. 
 
Your story builds emotion and connection. Your repetition delivers the power that drives action.

How many times have you written that sentence? Said that catch phrase? Are you tired of it?

That’s exactly how you want to feel.

You can use repetition effectively by mapping out your organization’s key ideas, words and phrases onto a one-sheet and using them every time you write.

Repeat. Repeat. Repeat.