The question of absence

April 15, 2013

With an all-consuming office move just completed, we’ve been away from writing for a while, which got us thinking about that age-old adage, “Absence makes the heart grow fonder.”

Sadly, in the world of nonprofit organizations, absence simply makes you absent — from minds, from conversations, from that sense of importance that’s critical to drive engagement and support.

How connected are you to your supporters and prospects?

How often are you in front of them? What’s your message? How does it look? How does it feel? What emotional benefits are you giving back to those who engage with you? 

Are you truly dedicated to connecting, or do you ask… receive… then fall back until it’s time to ask again?

Presence is far more powerful than absence.