Plan for growth

January 8, 2013

Chances are, your goals for the coming year are even steeper than before. 

In a well-run program, there are really only two ways to increase revenue.

1) Get more donors. 2) Get larger gifts.

It’s the rare campaign that’s successful on both fronts. That’s why organizations that achieve steady and predictable growth, take the time to decide which outcome they most want from a campaign before they create and launch it.

And often they alternate their overarching focus from one strategy to the other from year to year, to allow everything to build on what came before. For example, they bring in a lot of donors one year, then work diligently to retain and upgrade gifts in the next year.

Know what you want. Then build your strategy to go get it. 
You’ll be far more likely to achieve the growth you need.