Your connection with your donors is like any relationship. You want it to be satisfying and enriching. And like any relationship, it’s a journey that starts at the beginning.
So what does a journey with your organization feel like?
What happens when they’re testing the waters?
How do you invite them to come along with you?
How do you help them discover if they’re compatible with you?
And once they’re in, how do you let them know you’re thrilled they’ve joined you?
Every engagement… every connection… every letter, phone call, advertisement, facebook post, and event… it’s all a part of your journey together.
Is it satisfying and enriching? That’s up to you.