Donors are old

October 12, 2015

Last week we spotted this tweet from an organization: “the avg age of those giving in a recent online fund... View Article

How much is too much?

February 6, 2015

E-fundraising generally doesn’t have the staying power, passion quotient, or personal energy achieved with more traditional fundraising techniques like direct... View Article

This… not that

February 5, 2015

It’s this: What might you be interested in? Not: What do I want you to know? In today’s cluttered media... View Article

Ask more online

July 30, 2014

Even though direct mail still eclipses most e-fundraising in terms of response rates and net dollars raised, e-fundraising can have... View Article

Better Emails

February 27, 2014

Just out today – LKA’s newest toolkit with a focus on enhancing your e-fundraising and e-communications. Check it out here:... View Article