Make your e-news sizzle

August 23, 2012

Your e-newsletter is not free.  Nor is it the “free” place for everyone in your organization to promote their own... View Article

Consistency matters

August 13, 2012

   Know your message. Know why it’s your message. Don’t get bored of your message. Stay consistent.

Keep them at "Yes!"

June 26, 2012

Let’s face it.  The odds are against you.  The vast majority of people will say no to your fundraising appeal.... View Article

It’s not about you

June 13, 2012

Yesterday, in my email box, I received an update from the President of an organization I support, which perhaps should... View Article

Find your focus

May 21, 2012

You know what you need. Attention. Connection. Action. People to read your newsletter, open your brochure, watch your video, buy... View Article