The question of absence

April 15, 2013

With an all-consuming office move just completed, we’ve been away from writing for a while, which got us thinking about... View Article

Be everywhere

February 12, 2013

Great marketing campaigns happen everywhere at once… TV, magazines, newspapers,  billboards, online. It’s about making a splash. It’s about driving... View Article

What do you have?

December 3, 2012

These days, the Oregon Zoo has it all — an amazing baby elephant that’s generating “likes,” buzz and donations aplenty.... View Article

Show… don’t tell

October 11, 2012

This is the time of year when newsletters and reports arrive in mailboxes as proof of performance in advance of... View Article

Splash of the week

August 20, 2012

Thank goodness we had another worthwhile television event to distract us after the Olympics. Shark Week! This year marks the... View Article

Lessons from Ikea

July 2, 2012

Sleek. Simple. Inexpensive. That’s why we shop there. Ikea knows it. And they’re brilliant at reminding us that they know... View Article