Your competition

September 1, 2015

So there’s another organization across town or in your service area that does virtually the same work you do. What... View Article

Breaking through

August 3, 2015

To encourage new donors to join your organization, they must believe in your cause AND believe that their contribution will... View Article

Motivations matter

July 15, 2015

Feelings can be powerful motivators. Even if you begin your appeal with a picture of concern, when you tap into... View Article

People power

June 30, 2015

Several weeks ago, the opportunity to have lunch with Warren Buffett was auctioned off for the benefit of San Francisco... View Article

Flowers for you

May 1, 2015

Handmade paper cones – flowers and greens from the garden – secretly hanging them on the doors of friends and... View Article

Innovation V. Execution

April 28, 2015

What gets the buzz: INNOVATION What builds the strongest programs: EXECUTION Of course we need innovators to push the boundaries... View Article

Say it again

April 2, 2015

“Everything that needs to be said has already been said. But, since no one was listening, everything must be said... View Article

Looks matter

February 20, 2015

On the topic of writing, here’s another little bit of Stephen King wisdom that’s highly applicable to fundraising and marketing:... View Article

For the word lovers

February 14, 2015

A few words from the famous: John Steinbeck: Forget your generalized audience. In the first place, the nameless, faceless audience... View Article