Caution

October 17, 2012

Incentives, benefits and deadlines are all valuable tools we have at our disposal to help raise more money. But be... View Article

Our goals

September 27, 2012

I just set a goal. We might not reach it. But that’s OK, because I think this goal has the... View Article

Competition can be good

September 24, 2012

As the fall fundraising season heats up, mail boxes and in-boxes will become increasingly filled with appeals for support —... View Article

Measuring

September 17, 2012

More thoughts on last week’s tracking conversation….If you were to pick just one metric to measure both your fundraising techniques... View Article

Tracking your program

September 12, 2012

Seth Godin recently posted about what we choose to track. Whether it’s things like open rates, click-through rates and response... View Article

Go!

September 4, 2012

Back to school. Back to work. It’s time to tune in as the lazy days of summer wane.   For so... View Article

Renew your renewals

July 23, 2012

Your renewing supporters provide you with reliable, low-cost revenue that helps your organization thrive. The added bonus of a solid... View Article

Are you really saving money?

July 9, 2012

Budgets are tight.  Expenses are under the microscope. And your stewardship communications are an easy target.  E-mail acknowledgements vs. print... View Article

Be top of mind

June 4, 2012

The key to good fundraising is to ask effectively.  The key to GREAT fundraising is relentless connection. It’s about the... View Article

Your Election Day

May 15, 2012

Today is Election Day in Oregon.  For months, candidates have stated their cases, canvassed the neighborhoods, debated and done their... View Article