On Sustainers: Part 3

October 30, 2012

Yep! Sustainers really are great. And now you want all your supporters to be sustainers, right?  Well, that’s just a... View Article

Just $5/month

October 24, 2012

In which we answer the question… Is $5/month insignificant? Well… first… no gift to any organization is insignificant, because each... View Article

The sustainer debate

October 22, 2012

One interesting aspect of our line of work is settling disputes. Recently, the debate was about whether sustained giving is... View Article


October 17, 2012

Incentives, benefits and deadlines are all valuable tools we have at our disposal to help raise more money. But be... View Article

Our goals

September 27, 2012

I just set a goal. We might not reach it. But that’s OK, because I think this goal has the... View Article

Competition can be good

September 24, 2012

As the fall fundraising season heats up, mail boxes and in-boxes will become increasingly filled with appeals for support —... View Article


September 17, 2012

More thoughts on last week’s tracking conversation….If you were to pick just one metric to measure both your fundraising techniques... View Article

Tracking your program

September 12, 2012

Seth Godin recently posted about what we choose to track. Whether it’s things like open rates, click-through rates and response... View Article


September 4, 2012

Back to school. Back to work. It’s time to tune in as the lazy days of summer wane.   For so... View Article

Renew your renewals

July 23, 2012

Your renewing supporters provide you with reliable, low-cost revenue that helps your organization thrive. The added bonus of a solid... View Article