How to test

January 28, 2015

When it comes to direct mail, a failed test can be costly. And the most exciting test of all –... View Article

Testing matters

January 26, 2015

To bring a brand new supporter into an organization is one of the most difficult and costly fundraising activities, particularly... View Article

Plan for the year ahead

November 19, 2014

With year-end campaigns ready to launch, it’s time to turn your strategic thinking towards the year to come. The LKA... View Article

Ask the right people

October 22, 2014

Direct response fundraising is expensive, which means it’s important to be as targeted and efficient as you possibly can to... View Article

Millennial Investors

October 17, 2014

NPR has launched a series on Millennials in America. This week’s report focuses on how the Millennial cohort donates differently.... View Article

Technique vs. message

October 6, 2014

In direct response fundraising, technique is king. What’s the best gift ladder? Which offer brings in the most donations? Is... View Article

Help us out!

September 30, 2014

We’ve had a shortfall… we’ve fallen behind… please help us out…. When organizations find themselves in the position of not... View Article