Donors are old

October 12, 2015

Last week we spotted this tweet from an organization: “the avg age of those giving in a recent online fund... View Article

Freedom?

September 14, 2015

Even though the digital world appears to give us newfound freedom to ask for support nearly anywhere and everywhere, turning... View Article

Breaking through

August 3, 2015

To encourage new donors to join your organization, they must believe in your cause AND believe that their contribution will... View Article

Not for sissies

July 2, 2015

Many of the most successful fundraising campaigns: 1) Lay out a specific goal 2) Set a deadline for achieving it... View Article

Innovation V. Execution

April 28, 2015

What gets the buzz: INNOVATION What builds the strongest programs: EXECUTION Of course we need innovators to push the boundaries... View Article

Invest within

April 13, 2015

The healthiest organizations keep more donors in the fold year after year. Retention is higher. Fundraising costs are lower. Growth... View Article

A strategy for “tippers”

April 6, 2015

Whether it’s text-to-give… acquisition mail… or the telemarketer or door-to-door canvasser receiving that easy “go away” donation… tippers (donors giving... View Article

How much is too much?

February 6, 2015

E-fundraising generally doesn’t have the staying power, passion quotient, or personal energy achieved with more traditional fundraising techniques like direct... View Article