Giving thanks

November 19, 2012

As you pause this week to appreciate family, friends and the good things in life… take stock of how you... View Article

Sustainers: The Finale

November 1, 2012

  Sustainers aren’t free. Think about it like this.  Some of your Sustainers are hyper-connected to your mission.  They love what... View Article

On Sustainers: Part 3

October 30, 2012

Yep! Sustainers really are great. And now you want all your supporters to be sustainers, right?  Well, that’s just a... View Article

Show… don’t tell

October 11, 2012

This is the time of year when newsletters and reports arrive in mailboxes as proof of performance in advance of... View Article

Measuring

September 17, 2012

More thoughts on last week’s tracking conversation….If you were to pick just one metric to measure both your fundraising techniques... View Article

The view from here

August 7, 2012

This time of year, many of us travel elsewhere to seek a different view or experience. When it comes to... View Article

The next generation

July 27, 2012

 **Disclaimer — The writer of this post is not a Millennial. These days, it’s impossible to miss the fact that... View Article

It’s a journey

July 25, 2012

Your connection with your donors is like any relationship.  You want it to be satisfying and enriching. And like any... View Article

Are you really saving money?

July 9, 2012

Budgets are tight.  Expenses are under the microscope. And your stewardship communications are an easy target.  E-mail acknowledgements vs. print... View Article

It’s not about you

June 13, 2012

Yesterday, in my email box, I received an update from the President of an organization I support, which perhaps should... View Article