Grease the skids

July 30, 2013

In the big funnel of fundraising, we often spend much of our focus on how many prospects we turn into... View Article

The next generation

June 5, 2013

Over the past decade or so, the idea that generations respond differently to language and technique has become widely accepted.... View Article

One Today

May 23, 2013

  The Agitator beat us to it, but we think this is great too. It’s Google’s new One Today app for... View Article

The question of absence

April 15, 2013

With an all-consuming office move just completed, we’ve been away from writing for a while, which got us thinking about... View Article

The friendship lens

March 4, 2013

All promotion, marketing and communications efforts are designed to increase your value proposition and spur positive action. They’re based on... View Article

And thank them all year round

February 15, 2013

Effective donor recognition doesn’t stop when the donor gives. It happens all year round.IT’S PROMPT — Send your acknowledgements out... View Article

Gratitude and appreciation

February 14, 2013

Happy Valentine’s Day! Today is the perfect day to share a special touch of gratitude with your supporters.…A catchy facebook... View Article

Online acknowledgements

January 3, 2013

One would think that acknowledgements would be the simplest place to further a connection to your organization and the good... View Article

Back to work!

January 2, 2013

As we begin anew, it’s a great time to remember that the foundation of the year-end fundraising you just completed,... View Article