Splash… or sink…

October 5, 2012

There’s increasing thinking… perhaps confirmed by your own actions… that splash pages and pop-ups are creating new habits — teaching... View Article

Bravo Helen Kennedy!

October 3, 2012

Last Friday evening, colleagues, friends and family from near and far raised a glass to celebrate Helen Kennedy’s remarkable career.... View Article

Our goals

September 27, 2012

I just set a goal. We might not reach it. But that’s OK, because I think this goal has the... View Article

Your punctuation

September 25, 2012

  Yesterday was National Punctuation Day!  While the discovery came too late for a timely post, we couldn’t resist a... View Article

Competition can be good

September 24, 2012

As the fall fundraising season heats up, mail boxes and in-boxes will become increasingly filled with appeals for support —... View Article


September 17, 2012

More thoughts on last week’s tracking conversation….If you were to pick just one metric to measure both your fundraising techniques... View Article

Tracking your program

September 12, 2012

Seth Godin recently posted about what we choose to track. Whether it’s things like open rates, click-through rates and response... View Article

Decisions… decisions…

September 10, 2012

As we head into the busy fall season, the need for decision-making can sometimes seem endless. Instead of blindly throwing... View Article

Your competition

September 6, 2012

It’s a wonderful thing to be a part of a community of nonprofit organizations making extraordinary things happen. But when... View Article


September 4, 2012

Back to school. Back to work. It’s time to tune in as the lazy days of summer wane.   For so... View Article